Foot Traffic Trends - Financial services invest in location
Understanding where consumers visit before and after a trip to the bank improves marketing effectiveness.Learn how financial institutions can use location technology to increase visits to the bank in our new report.
Topics we’ll cover include:
- How mobile has shifted behavior in the financial services industry
- How often consumers return to bank branches and what those visits are likely to entail
- What behaviors indicate a consumer may be ready to make a bank visit
- How wealth management and retail banking customers behaviors differ