Foot Traffic Trends - From the Smartphone to the Dealership
Ten years ago, it wasn’t unusual for automotive shoppers to visit up to 10 different car dealerships when making a purchase decision. Today smartphones have fundamentally shifted the auto consumer journey, with over a third of people saying that it’s the most essential tool for making their decision, especially in the early stages. Brands are catching on with mobile ad spend representing 60% of total digital ad spend in Auto in 2016, a 22% increase YoY!
Topics we’ll cover include:
- Path-to-purchase insights
- Frequency of visits to dealerships
- Audience insights by vehicle type