Foot Traffic Trends - Speak for Telecom
Although smartphone usage continues to grow, 78% of subscribers report being with their primary service provider for over two years.1 While this timeframe may be lengthy, when subscribers do switch providers, it’s extremely impactful for telecom companies. Understanding where and when subscribers are visiting carrier stores can help marketers deliver the right message, at the right time to reduce subscriber churn.
Topics we’ll cover include:
- “Big 4” carrier competitive overlap
- Subscriber share vs. in-store foot traffic
- Audience insights by carrier and OS