The path to purchase is no longer linear. Armed with smartphones, consumers are well-informed and often quick to convert online and in-store. Understanding how these consumers use their devices and how location affects their intent to buy is critical for marketers. This year, xAd released its Global Retail Mobile Path to Purchase study, which compares consumers across five countries to examine how they use their smartphones to make purchase decisions. For a peek into a few of these insights, check out our Infographic below.

To learn how you can leverage location to reach mobile consumers when it matters most, click the Infographic below to download the full report.

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